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Martha Asselin

UX DESIGNER, AI/ML

Creating Intuitive Experiences Through Thoughtful Design

Located in Boulder County, CO and open to new opportunities

My Skills

I’m a curious and research driven UX designer who creates user-centered solutions that prioritize clarity, accessibility, and usability. I approach every project with a balance of creativity and analytical thinking, guided by both design principles and real user insights. My work is shaped by thoughtful problem solving, collaborative iteration, and a strong belief that great design begins with understanding people.

    • User Flow Creation

    • Wireframes

    • Prototyping (Low & High Fidelity)

    • Interaction Design

    • Responsive Design

    • Visual Design

    • UX Writing and Microcopy

    • Accessibility Design

    • Style Guide Creation

    • Site Mapping

    • Data Analysis

    • Data Visualization

    • User Interviews

    • Usability Testing

    • A/B Testing

    • Heuristic Evaluation

    • Competitive Analysis

    • Persona Development

    • Journey Mapping

    • Cross-functional Collaboration

    • Stakeholder Management

    • Presentation Skills

    • Problem-solving

    • Adaptability

    • Cultural Sensitivity and Inclusivity

    • Creative Thinking

    • Figma

    • Sketch

    • Jira

    • Asana

    • Confluence

    • ChatGPT

    • Claude.ai

    • Google Workspace

    • Wordpress

    • Basecamp

Case Studies

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Green Chef

Improving User Retention: Green Chef's Onboarding Responsive Web Design

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Amazon Subscribe and Save

Streamlining Budget Management: Amazing Subscribe & Save's Mobile App Redesign

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The Thief Wine Shop

Simplifying Wine Selection: The Thief Wine Shop's Responsive Website Redesign