Martha Asselin
UX Designer & Consultant in Boulder, CO
7+ years designing experiences for health tech, e-commerce, and mission-driven organizations.
Currently available for select projects in Boulder & Denver metro areas or remote
Work
Ourself Health
Placeholder to Production: Designing a Health Metrics System for a Health Tracking App
Green Chef
19% Retention Increase: Redesigning Onboarding to Keep Green Chef Subscribers Engaged
Polly Banerjee Counseling
55% increase in client consultations: AI-enhanced UX design for Counseling Services
My Approach
I'm a UX designer and consultant specializing in health tech, subscription e-commerce, and mission-driven organizations. I lead design from discovery through delivery, bringing together research, strategy, and execution to solve complex problems. I enjoy collaborating across teams and use AI-enhanced workflows to help us move efficiently from insight to execution.
Skills
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ChatGPT
Figma Make
Relume
AI-supported research
Content strategy optimization
Team training and adoption
Improving team workflows through AI
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Prototyping (low & high fidelity)
Wireframes
Interaction design
Responsive design
Visual design
UX writing and microcopy
Accessibility design
Style guide creation
Site mapping
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Data analysis
Data visualization
User interviews
Usability testing
A/B testing
Heuristic evaluation
Competitive analysis
Persona development
Journey mapping
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Mentorship & Training
Strategic problem solving
Self starter
Continuous learner
Detail oriented
Collaborative and supportive
Clear communicator
Calm under pressure
Adaptable and resourceful
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Figma
Sketch
InVision
Jira
Asana
Confluence
Wordpress
Squarespace
Basecamp
Google Workspace
