Design, strategy,
and delivery

I work in the space between design and delivery, aligning stakeholders, sharpening products, and keeping teams on track from first question to launch.

Martha Asselin, product designer
Based in Boulder, Colorado  ·  Remote (US)
Practice Product design  ·  Project management
Open for Full-time, part-time and contract

Selected Work

Health tech Design systems

Ourself Health: A Metrics System Built for Integration

21 pixel-accurate metric designs mirroring Apple Health and Fitbit conventions, so engineering could integrate without rework.

21 metrics designed
Ourself Health app, individual health tracking
Mangala Shri Bhuti members portal
Nonprofit Information architecture AI-assisted

Mangala Shri Bhuti: Members’ Portal Redesign

Ran the project from first conversation to handoff. Full homepage and navigation redesign for a Buddhist community portal, from user research through information architecture, mega menu design, and visual direction.

In production
Private practice End-to-end AI-assisted

Polly Banerjee Counseling: Full Site Redesign

Ran the project from first conversation to handoff: research, content strategy, and implementation. An 8-site competitive audit fed a redesign that made booking the clearest action on the page.

+55% consultation bookings in 6 months
Polly Banerjee Counseling website redesign
Green Chef onboarding redesign, desktop and mobile
Subscription e-commerce Retention AI-assisted

Green Chef: Onboarding Redesign

Led research and iterative design for a retention-focused onboarding overhaul, pivoting direction based on usability testing. Shipped to production and adopted platform-wide.

+13% retention

I hold the whole picture, from the first research question to launch

Psychology background Research-first Discovery → Delivery AI-fluent Boulder, CO

I'm a designer and project lead with a background in psychology and user research, so I start with people before I start solving problems. I take work from discovery through delivery and keep it coherent across stakeholders all the way to launch. AI runs through my process for research, synthesis, and design validation.

Read the full story

How I work

User Research

I pick the method based on what the team needs to decide, whether that's interviews, a survey, usability testing, or a card sort. Then I share the findings in a form product and engineering can act on.

UX & Interaction Design

Information architecture, user flows, wireframes, and prototypes. I design so people move through complex systems without much effort, working to WCAG standards so interfaces stay usable across devices.

AI-Assisted Workflow

I use Claude for research, project planning, and content development, and Claude Code to build and refine designs. Most of my recent freelance work has been with AI startups, where I manage projects and design AI products.

Project & Client Leadership

Scoping work, running timelines, and translating between what clients ask for and what the team builds. I have led projects solo and inside cross-functional teams.

Get in touch

Open to full-time, part-time, and contract roles.
Based in Boulder, CO and available remotely across the US.