I’m Martha Asselin

UX Designer & Consultant in Boulder, CO

I design experiences that are clear, grounded and accessible across health tech, e-commerce, and mission-driven organizations.

Open to work in Boulder & Denver metro areas or remote

My Approach

I'm a reliable, research-driven designer with experience in subscription e-commerce, health tech startups, and nonprofit organizations, adapting my process to fit the constraints and goals of each. I work well in cross-functional teams where I can contribute from discovery through delivery. I'm also fluent in AI-enhanced workflows, helping teams move efficiently from insight to execution.

Resume

Skills

- Claude.ai
- ChatGPT
- Figma Make
- Relume
- AI-supported research
- Content strategy optimization
- Team training and adoption
- Improving team workflows through AI
- Prototyping (low & high fidelity)
- Wireframes
- Interaction design
- Responsive design
- Visual design
- UX writing and microcopy
- Accessibility design
- Style guide creation
- Site mapping
- Data analysis
- Data visualization
- User interviews
- Usability testing
- A/B testing
- Heuristic evaluation
- Competitive analysis
- Persona development
- Journey mapping
- Mentorship & Training
- Strategic problem solving
- Self starter
- Continuous learner
- Detail oriented
- Collaborative and supportive
- Clear communicator
- Calm under pressure
- Adaptable and resourceful
- Figma
- Sketch
- InVision
- Jira
- Asana
- Confluence
- Wordpress
- Squarespace
- Basecamp
- Google Workspace