I bring both structure and heart to every project

Background

I studied psychology before I found UX

People make decisions in ways that do not always match what they say they want. Understanding that gap is what psychology teaches you, and it is exactly what user research is built on. I came to UX from that direction, which means I was already thinking about behavior, motivation, and the distance between intent and action before I learned what a wireframe was.

Leadership came with the work. Managing stakeholders, keeping cross-functional teams aligned, and translating between product, engineering, and business goals changed how I design. I stopped thinking about design as something that gets handed off and started thinking about it as something that has to hold up all the way through implementation.

How I work

Research first, AI throughout

I start every project with research. Designing without it means working toward the wrong problem, and I have seen that happen. User interviews, competitive audits, card sorting, usability testing: the method depends on what the project needs.

I integrate AI into my workflow to support better research, ideation, and design decisions. Claude helped me run an 8-site competitive audit for Polly Banerjee in a fraction of the time it would have taken manually. ChatGPT helped me pressure test data logic during the Ourself Health metric audit. I keep exploring how these tools fit into human-centered design.

I am most useful to teams that need someone who can hold the full picture, from the first research question to the final handoff, and keep the work coherent across all the people it touches.

Outside of work

How I spend my time